Television Advertisement Evaluation example

This is an example Television Advertisement Evaluation survey. This survey includes questions like:

We hope this will help you create your own Television Advertisement Evaluation survey. We have not tested the validitiy or reliability of this survey. However, you may use this as a starting point to help your own survey instrument. Feel free to change and edit any of our survey templates to help you get started.

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1) How many times did you see this advertisement?
2) Did you ever mention this advertisement to anyone?
  • Yes
  • No
3) Did anyone ever mention this advertisement to you?
  • Yes
  • No
4) How well did this advertisement catch your attention?
  • Very Well
  • Somewhat Well
  • Undecided
  • Not Very Well
  • Not at all Well
5) How believable were the claims made in this advertisement?
  • Very Believable
  • Somewhat Believable
  • Undecided
  • Not Very Believable
  • Not at all Believable
6) How well do you feel this ad informed you about the product?
  • Very Well
  • Somewhat Well
  • Undecided
  • Not Very Well
  • Not at all Well
7) How appealing did you find this advertisement?
  • Very Appealing
  • Somewhat Appealing
  • Undecided
  • Not Very Appealing
  • Not at all Appealing
8) How convincing did you find this advertisement?
  • Very Convincing
  • Somewhat Convincing
  • Undecided
  • Not Very Convincing
  • Not at all Convincing
9) How memorable did you find this advertisement?
  • Very Memorable
  • Somewhat Memorable
  • Undecided
  • Not Very Memorable
  • Not at all Memorable
10) How creative did you find this advertisement?
  • Very Creative
  • Somewhat Creative
  • Undecided
  • Not Very Creative
  • Not at all Creative
11) In general, how would you rate the quality of this advertisement compared to other ads of a similar nature?
  • Excellent
  • Good
  • Fair
  • Poor
  • Undecided
12) Do you currently use this product?
  • Yes
  • No
13) Based on this advertisement, how likely would you be to purchase this product in the future?
  • Very Likely
  • Somewhat Likely
  • Undecided
  • Not Very Likely
  • Not at all Likely
14) If deciding between this product and a competing product, how much would this ad influence you to buy this product?
  • Very Much
  • Somewhat
  • Undecided
  • Very Little
  • Not at All
15) What, if anything, did you find appealing about this advertisement?
16) What, if anything, did you dislike about this advertisement?
17) Which of the following would you use to describe this advertisement? Please check all that apply.
  • Appealing
  • Honest
  • Distasteful
  • Credible
  • Convincing
  • Creative
  • Distasteful
  • Attractive
  • Believable
  • Memorable
  • Not Credible
  • Touching
  • Professional
  • Silly

Please tell us a little about yourself.

18) Are you male or female?
  • Male
  • Female
19) What is your age?
20) What is your marital status?
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